PURCHASE, N.Y. -- Pepsico's AMP Energy will introduce its newest flavor exclusively at 7-Eleven convenience stores this week. The new flavor, Tropical Punch, celebrates the partnership between AMP Energy and Twitch, a leading social-video platform and community for gamers.
The new Tropical Punch flavor will be available exclusively at participating 7-Eleven stores across the country beginning Aug. 22 in co-branded Twitch cans featuring the Twitch purple color.
The launch of the new flavor celebrates the continued partnership between AMP and Twitch while highlighting AMP’s commitment to the gaming world. The new Tropical Punch flavor marks the third co-branded can between the two companies.
“AMP Energy is excited to launch yet another great-tasting energy drink, the new Tropical Punch flavor in a Twitch purple, co-branded can, taking our commitment to the eSports world one step further,” said Sonika Patel, senior manager of marketing for AMP Energy. “AMP is dedicated to bringing forth the best flavor options so fans and gamers can enjoy the great taste of their energy drinks while they fuel up.”
Irving, Texas-based 7-Eleven Inc. is the largest convenience-store retailer in North America with more than 8,200 owned, operated and franchised sites.