RaceTrac Brings Back Annual Free Coffee Week

And Cumberland Farms hosting Free Coffee Fridays

racetrac Cumberland farms coffee (CSP Daily News / Convenience Stores / Foodservice / Beverages)

ATLANTA & FRAMINGHAM, Mass. -- Two convenience store chains are extending National Coffee Day with their own promotions.

Atlanta-based RaceTrac Petroleum Inc. is reprising its Free Coffee Week, October 12-18, during which customers can get a free cup of coffee, any size, with no coupon needed.

New during Free Coffee Week, RaceTrac has added Pumpkin Coffee to its lineup of 100% Arabica blends, which includes Regular, Dark Roast, Hazelnut, 100% Colombian Roast, Extra Caffeinated and Decaffeinated. RaceTrac is also offering its Pumpkin Spice Cappuccino, which was introduced in 2013.

"This is our fourth annual Free Coffee Week, and we are excited to welcome our loyal Trac Fanatics and new guests alike to visit our stores and enjoy all that RaceTrac has to offer," said RaceTrac CEO Allison Moran. "Last year, we gave away more than 3.1 million cups of coffee, and we expect to give away even more this year."

Also starting during Free Coffee Week and continuing through the end of the year, customers can visit RaceTrac's Facebook page each Monday for a chance to win a BreakfastPack full of more than $30 of free breakfast goodies like Crazy Good Coffee, energy bars, granola bars, cereal and more.

RaceTrac operates more than 370 convenience stores in Georgia, Florida, Louisiana and Texas.

Separately, Framingham, Mass.-based Cumberland Farms will be hosting Free Coffee Fridays throughout the month of October at all of its nearly 600 convenience stores in the Northeast and Florida. Beginning on October 3--and every Friday throughout the month--customers can stop by their local Cumberland Farms for a Farmhouse Blend or Farmhouse Bold and get any size hot or iced coffee for free. Customers can add extra espresso shots, milk or cream and eight flavors like caramel and pumpkin, also at no charge.

"After seeing the results of the survey and how much people love their coffee, Cumberland Farms has decided to bring back our Free Coffee Fridays promotion for the month of October," said Greg Lorance, dispensed beverage category manager and in-house coffee expert at Cumberland Farms. "We hope our loyal customers and new customers alike will stop by to enjoy our delicious Farmhouse Blend or Farmhouse Bold coffee in any size--on us."

The chain will also conduct a random drawing to give away prize packages to customers who upload photos of their free coffee using #CumbiesCoffee and tag @CumberlandFarms via Twitter and Instagram on Free Coffee Fridays during the month of October.

Part of CSP's 2014 Convenience Top 101 retailers