Wilbur Curtis Promotes Reddington

Coffee, tea brewing equipment manufacturer names her director of marketing

Krista Reddington Wilbur Curtis coffee (CSP Daily News / Convenience Stores / Foodservice)

MONTEBELLO, Calif. -- Wilbur Curtis Co., a manufacturer of commercial coffee and tea brewing systems, recently named Krista Reddington as director of marketing, according to an announcement by executive vice president Kevin Curtis.

Prior to this appointment, Krista served as manager of sales support and marketing. She has more than a decade of coffee equipment marketing experience and has held positions with both Melitta and FETCO.

In her new position, Krista will be responsible for marketing activities to support the strategic direction and growth of Wilbur Curtis' line of coffee and tea equipment to the foodservice industry.

"Krista's experience within our key markets makes her a great fit for this position," said Curtis. "She will be a strong asset in driving our marketing efforts."

A leader in the foodservice industry for more than 70 years, Montebello, Calif.-based Wilbur Curtis is a manufacturer of coffee and tea brewing equipment including the Gemini IntelliFresh Brewing Systems, Thermal FreshTrac and Curtis Gold Cup single-cup coffee brewer.