Irving, Sobeys Re-Launch Gas Savings Program

Street teams to randomly distribute $18,000 in gift cards, other prizes Sept. 3

PORTSMOUTH, N.H. – Irving Oil and Sobeys are re-launching their gasoline savings program on September 3 by deploying Easy to Save Street Teams at 18 Irving and Sobeys locations in New Brunswick, Nova Scotia, Newfoundland and Prince Edward Island. The street teams will clean windshields, return shopping carts and offer free giveaways like eco-friendly shopping bags, reusable coupon cases, and flexible Frisbees to celebrate the re-launch of the program.

Some shoppers could also find Irving and Sobeys gift cards in their eco-friendly bags and coupon cases at these events. In total, $18,000 in gift cards will be distributed to customers across the four provinces.

Starting September 3, Sobeys shoppers across Atlantic Canada will automatically receive a paper coupon for per-liter savings at Irving with a minimum $50 grocery purchase. With a purchase of $250 or more, customers can save 9 cents per liter at Irving Service Stations and Travel Plazas.

Multiple coupons can be used together to maximize savings, which can be earned until November 10. The last date to redeem is November 24.

"We are excited to reintroduce this program so our customers can immediately take advantage of savings," said Harry Hadiaris, general manager of Irving Oil. "This gas coupon program has already saved customers close to $11 million. With no membership required, Irving and Sobeys continue to make it simple and convenient for customers to save."

Since the program's inception, hundreds of thousands of fuel savings coupons have been issued to customers in Atlantic Canada.

"With fall fast approaching and kids heading back-to-school, parents are stocking up on the essentials they need for healthy lunches," Cindy Stevens, vice president of marketing for Sobeys Atlantic. "In addition to lowering thousands of prices in-store, the re-launch of the program is a great way to thank our customers for choosing Sobeys and to help them save that little bit extra."

Easy to Save Street Teams will be at locations in Moncton, Saint John and Fredericton, N.B.; St. John's, N.L.; Halifax, New Glasgow and Bridgewater, N.S.; and Charlottetown, P.E.I.

Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, N.S. A subsidiary of Empire Co. Ltd., Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods, as well as  Lawtons Drug Stores.

Irving Oil was founded in 1924 and is a privately owned regional refining and marketing company. Irving Oil operates Canada's largest refinery in Saint John, N.B., and has nearly 900 service stations and travel plazas in New England and Eastern Canada.