Duncan Oil Signs on With VP's New Retail Branding Program

Distributor sees performance fuel offer as "next cool thing" for consumers

BEAVERCREEK, Ohio -- Duncan Oil Co., based in Beavercreek, Ohio, has signed on as the latest partner in VP Racing Fuels Inc.'s national branding program.

"We think VP has an operating model that separates them from other suppliers. VP's image package is outstanding and its credit card program is ultra-competitive along with advertising support on and off the track," said Roger McDaniel, president of Duncan Oil.

"VP has tremendous customer loyalty, stemming from its products that 'deliver the goods' for the performance fuel user. We believe that customer loyalty will migrate to other consumers outside the performance fuels industry and will be the 'next cool thing' for gasoline retailers. VP's Fuel System Cleaner and Power Boost dispenser add-on is unique in the industry and will create a lot of buzz with retailers and customers," he said.

"We especially like VP's commitment to maintaining some program exclusiveness, allowing both the retailer and distributor to grow and compete with those just offering traditional programs. This better allows investments to be made to grow and promote the brand."

Alan Cerwick, president of VP Racing Fuels, said, "We're thrilled to welcome Duncan Oil to the VP family," said Alan Cerwick, president of VP Racing Fuels. "Getting buy-in from a partner with the stature and reputation of Duncan Oil speaks volumes about the uniqueness and credibility of our retail branding concept."

Duncan Oil has operated as a distributor and retailer of petroleum products for 45 years. It markets its petroleum products and industry-related products and services to commercial, industrial, residential, municipal and end-consumer users via partnerships with 200 retailers in more than 14 states, including Ohio, Michigan, Wisconsin, Minnesota, Indiana, Illinois, Kentucky, Pennsylvania, New York, West Virginia, Tennessee, Virginia and Florida.

San Antonio-based VP Racing Fuels is best known as a world leader in performance fuel technology, fueling winners in virtually every racing category and class on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored racing series and sanctioning bodies.

In addition to racing fuels, VP's product line includes VP Small Engine Fuels for portable 2- and 4-cycle outdoor gas-powered equipment ; VP PowerMaster hobby fuels for radio-controlled (R/C) racing; VP Motorsport Containers and more.