Sheetz Offers Go-Tag Technology from First Data

Contactless payment sticker, card to be introduced at all 350 locations

ALTOONA, Pa. -- Sheetz Inc. has signed on with First Data, a global leader in electronic commerce and payment processing services, as a new customer of the First Data GO-Tag payment technology solution. The GO-Tag solution is First Data's latest innovation that allows consumers to make purchases by tapping their sticker on a contactless reader. Sheetz will begin to sell the First Data GO-Tag solution at all of its 350 U.S. locations by the end of July.

The First Data GO-Tag solution allows consumers to use contactless payment technology to make purchases easier and faster. [image-nocss] The GO-Tag solution deployed by Sheetz is configured as an open-loop, reloadable prepaid payment sticker and can be used wherever Visa payWave is accepted. For those merchant locations that do not accept contactless payments, the GO-Tag solution includes a separate magnetic-stripe Visa prepaid card.

"We are pleased to partner with Sheetz on providing consumers a more innovative way to pay for their purchases," said Barry McCarthy, general manager of mobile commerce and point-of-sale solutions at First Data, Denver. "With First Data's GO-Tag solution, Sheetz customers no longer have to carry cash or go through the hassles of storing loose change. By simply tapping their GO-Tag on a contactless reader, the transaction is completed instantly--no waiting or signature required."

The chain said it is committed to using technology to enhance the customer experience, including for menu items ordered through touchscreen order points, Wi-Fi access in most locations and contactless payment options at the pump.

"We are always looking for ways to improve the in-store experience for our customers by making purchases faster and more convenient," said Louie Sheetz, executive vice president of marketing. "This new GO-Tag technology will make things easier for customers, as well as for our store employees. We are excited to be among the first retailers to implement this system."

Innovations in contactless technology are creating new payment form factors for consumers and furthering the migration of payments from paper to electronic. The GO-Tag solution can virtually eliminate the need to carry cash for purchases. Consumers have the flexibility to place the contactless payment sticker on anything that they routinely carry, such as an employee badge, student ID or other personal item.

First Data powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment. Whether the choice of payment is a gift card, a credit or debit card or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and insight for millions of merchant locations and thousands of card issuers in 36 countries.

Altoona, Pa.-based Sheetz, with more than $4.9 billion revenue for 2008, operates more than 350 convenience locations throughout Pennsylvania, West Virginia, Ohio and North Carolina. Sheetz provides an award-winning menu of MTO subs, sandwiches and salads, which are ordered through touchscreen order-point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year.